Here in Lovely Sonoma County, California, “The Wine Country”, we find ourselves dealing with some NEW Realities of a “Shifted” market!
10 Reasons Your Home WILL SELL!
There are some NEW Realities when Selling your home.
- Number one-
we are NOW in a SELLER’S market! Not since the wild and crazy days of the “bubble market” have we seen such a great Seller’s Market.
- Number two-today’s home buyer is more discerning than ever.Yes, they are aware we have historic low rates and home prices but they are STILL wary!
- Number three- YOUR Realtor, The Kelly-Norman Team, has carefully tracked the market for years and is NOW sharing the startling news that this “shifted” market is GREAT News for Home Owners.
So here are 10 Tips,tricks, strategies for Selling your Home in a Shifted Market.
1. Great Photography:
It should not come as any surprise that nearly 90 something percent of home buyers start their home search online. Since such a large percentage of buyers begin the home search process online, why would one try to entice a potential buyer to be interested in your home with poor photography? The small, grainy, unclear, poorly lit photos of your home don’t exactly scream, “Let’s go see this home!” When was the last
time you were excited to see a property where you had trouble discerning the details of what was in the photo. Photography is your online image, you first impression. The photos of your home need to be stunning, and nothing short of that if you intend to generate interest in your property. We use a digital camera with wide-angle lens or hire professionals who bring their skills and capture the essence of your home to broadcast via Video, Virtual Tours and High Resolutions photos throughout the web.
2. Make it REAL EASY TO VIEW & SHOW!!
Even the best real estate professionals cannot sell a home they cannot show. It is imperative that sellers be flexible with the sometimes intrusive process of showings. We are currently in the middle of a SELLER’S market, so when your agent wants to show your
home, you really need to oblige the request. It is very hard to sell a home to a buyer who cannot see the home. It is a shame to spend time and resources marketing a property so that the phone will ring with a qualified buyer interested in seeing a home, only to find out that the seller cannot accommodate the showing. Your home will not sell if it cannot be shown. If you have a tenant occupied residence then
make it WORTH their while! Realtors HATE 24 Notices to show or having to call multiple telephone numbers to show. Make a deal with your tenant, reduce their rent, make the tenants contractual “notice” to vacate the premises longer than required. Most month to month rental agreements allow for a 30 day notice but if they are cooperative why not give them 45 days?
3. Curb Appeal
You NEVER get a 2nd chance to make a 1st Impression!! Well, the same goes for your home. When a potential buyer
arrives at your home for the first time, be it a showing, or a simple “drive by”, what does this buyer see? Is your
home shown in its best form? Regardless of the time of year, the yard needs to manicured, the leaves cleaned up, the
mulch freshened up, and the outdoor furniture arranged neatly. It is easy for the curb appeal to signal disarray, and this is an immediate turn off. It becomes harder to sell your home when starting from a negative impression. We at the Kelly-Norman Team do a “Curb-Appeal Audit” when we market your home.
4. Nose Appeal
There is no larger turn off than odor. A fresh clean smell to a home goes further than people care to believe. It is hard for a buyer to see themselves living in a home the stinks of pet odor, or is musty, or even worse, the smell of mold or the KILLER—in more ways than one—CIGARETTE SMOKE! When selling your home, be very cognizant of the things that can give your home a lack of nose appeal. Before a showing, be sure to take out the trash, think about what your cooking the night before a showing. Fish, garlic, and other strongly scented foods can give your home the wrong initial first impression in the form of a not so pleasant scent. The same goes for the pets. Remember YOUR NOSE may be dulled or grown accustomed to your household odors. Bring over someone you love and trust and ASK THEM! But don’t worry—I’m gentle but NOT shy in pointing out objectionable Odors! And remember this adage—Keep the house warm in the Winter and Cool in the Summer. You can’t believe how many Sellers don’t do this! Walking into a sweltering home in Mid-July, late afternoon, is NOT the way to go!
5. Practice GREAT Home Maintenance
Distressed times have meant many homeowners are deferring MUCH needed home maintenance. But imagine a buyer walking up your driveway only to be greeted with peeling paint, debris dangling from the gutter, and the walkway to your front door has a tripping
hazard. Inside you are greeted with loose tiles on the kitchen floor, door knobs that don’t function, and lights that don’t work because the bulbs simply need to be changed. Remember, buyers have a tendency to “horriblize” your home. They see a glaring issue and then start thinking- what else is wrong with this house? This is not the thought pattern a buyer should be thinking while viewing your home. Sellers need to pay attention to the details so that home shows that it very much loved and cared for.
6. A Sparkling Clean Home
The “Wow Factor” goes up exponentially with a home that is showroom clean. I am talking well dusted, with the glass on
the windows spot free, and the kick-knacks properly placed or removed. Not a spec of dust anywhere. A well cleaned home can be one of the
simplest, cost effective things, a seller can do to help sell the home. Dust bunnies are neither cute, nor a strong selling factor.
A Buyer MUST be able to visualize THEIR furniture in YOUR home! Remove the wall of photos—they may begin to feel bad they are removing
YOU from your home (especially with a distressed sale property such as a “short-sale”). Clutter is every real estate professionals enemy. Clutter reduces the size of a home, detracts from your SELLING POINTS (hardwood floors, Granite Counter tops, Fireplace,Views). And remember—if you are THERE when a Realtor/Agent is showing the home to buyers YOU are CLUTTER! Buyers can’t talk FREELY with their
Realtor/Agent when you are present! LEAVE! And whatever you do NEVER GIVE THEM A TOUR of the property! You may delight
in the special hardware used in the basement or how you hand-picked every light fixture—Buyer’s don’t WANT a tour! When the Kelly-Norman Team places a home on the market we advise our clients to GET PACKING.
8. Wild Colors
A fresh coat of paint goes a long way in a home. A fresh paint job really makes a room, and a home, looked well cared for by its owner(s).
But the paint color needs to be neutral. Selling your home is NOT the time to make a design statement! You can’t beleive how Buyers are totally PUT OFF by having to paint. Keep it design friendly, opening up to many furniture styles. Buyers like “move-in” ready!
9. Location—The first three words out of my mouth—Location, Location, Location!
Location is a key factor in the pricing of a home. But it CAN’T mitigate all of the above! Too many sellers overlook, or over value, the location of their home. While some locations are very sought after, there are those that are not so desired. Either way, placing too much emphasis on a prime location in pricing is just as dangerous as over looking a home with a lesser location. A choice location can add something to the
value of a home, but in most instances this valuation is not significant. Conversely, a poorly located home really needs to factor location into its pricing. Location can be a killer for the sales process of a home
10. Your Home is Over-Priced
Price is the number one reason a home will not sell. With today’s buyer able to complete extensive online research about homes and the comparable competing homes for sale, it becomes even harder, if not impossible, to sell a home at an inflated price. When a Realtor sees a grossly overpriced home we think the seller is unrealistic and will be a royal pain! This property SELLS more homes in the neighborhood than the best marketing plan. A Realtor will show the home and say, “Man, the one down the street looks like a bargain doesn’t it!?” And off goes your buyer! Remember, well priced homes, in a Seller’s Market, will generate multiple offers and perhaps overbidding. We are finding when a home is snapped up quickly that pricing is NOT so much the issue as is the scarcity of the product in today’s super tight real estate market.
10.5 Use the RIGHT Realtor Team–The Kelly-Norman Team: If you Realtor is savvy to the marketplace they have brought the scarcity factor into the pricing equation. It’s a lethal combination for YOU the Seller in getting the MOST amount of money in the Least Amount of time with the LEAST amount of hassles. You can contact us at email@example.com or give us a call at: 707-799-3617.